Jane Davies has been providing international clients both corporate and private with exclusive designs since 1989. She believes strongly in utilising the expertise of British textile manufacturers not only because of the exceptionally high quality of the products but also because she can be personally involved in overseeing sampling and production.

Jane grew up in Merthyr Tydfil and attended a Welsh Medium school before embarking on a career in fashion.  The business was established under the JEVD label in a start up unit at Treforest Industrial Estate selling through party plan then to exclusive designer Boutiques in south Wales. The business moved in 1993 to a standalone shop in Cardiff selling own label clothing and providing an’ In House’ design service to new customers along with designing swimwear, outsize and lingerie for other leading fashion companies.