The Journey 2018-07-23T14:24:46+00:00

JANE DAVIES

BIOGRAPHY

Jane Davies has been providing international clients both corporate and private with exclusive designs since 1989. She believes strongly in utilising the expertise of British textile manufacturers not only because of the exceptionally high quality of the products but also because she can be personally involved in overseeing sampling and production.

Jane grew up in Merthyr Tydfil and attended a Welsh Medium school before embarking on a career in fashion.  The business was established under the JEVD label in a start up unit at Treforest Industrial Estate selling through party plan then to exclusive designer Boutiques in south Wales. The business moved in 1993 to a standalone shop in Cardiff selling own label clothing and providing an’ In House’ design service to new customers along with designing swimwear, outsize and lingerie for other leading fashion companies.

In 1995 Jane Davies moved from South to North where the business changed direction and showcased at Premiere collections and London Fashion week after qualifying for the Welsh Fashion Awards. The collections were purchased by independents and national designer stores throughout the UK and following seasons to Europe. This allowed Jane to showcase her work on the international stage.

After the birth of her beloved son Jane lectured Fashion Design at Llandrillo College before launching Jane Davies Cymru in 1999. A range of clothing aimed at promoting the world through their National flag was created for all ages and sizes from daywear to eveningwear and sold throughout U.K, Japan and America from independents to stores. Celebrities, Ambassadors, sports personalities and everyday persons wore their dragons with pride and each garment carried a ‘Made In Wales’ label keeping the Welsh passion alive.

In 2004 the company project managed the development of all staff uniforms for the opening of Wales Millennium Centre in conjunction with Newport College of fashion.  Star performers also commissioned magnificent, elaborate gowns and suits for the opening weekend which were created by talented seamstresses and Tailors throughout Wales.  Jane also created during this period a collection influenced by the rugged Snowdonian landscape which was launched in Dubai then onto Kuwait and New York where commissions were taken for the prestigious Venice ball.

Having extensive knowledge of trends within the fashion industry Jane presented a show for ITV bringing the seasons key looks from the high street to selected persons in need of a wardrobe reshuffle and image change taking into account their lifestyle. Jane also advised and featured on fashion related topics for many press articles.

In 2008 the Label shared floor space with another business in bustling Pontcanna Cardiff for several months where the Jane offered a ready to wear collection and a bespoke design service for customers new and old. The business then relaunched to a showroom in Mold offering a stylish relaxed atmosphere to peruse the collections on display. Within months the business started to introduce other labels to compliment the JD collection.  After a few years and such a large client base the Jane Davies label moved across the road to No10 a period building covering two floors which has an infectious atmosphere and where today the business remains.

The Jane Davies label is synonymous with quality, innovation and exclusivity. Each collection takes into account the female form creating Classic styles using quality fabrics and trims sourced in the UK and all manufactured by specialist companies across Wales. Jane has relished working on an international level launching collections in the UK, United States, Kuwait and Dubai with Television and press coverage globally but at heart she is a true Welsh Girl with so much National pride.